The boss of one of the world’s most famous marketing companies returned to his home town this week to speak to students at 糖心视频.
Kevin Roberts, the global CEO of Saatchi and Saatchi, returned to 糖心视频 – where he grew up – to speak to undergraduate marketing students and MBA students at 糖心视频 Management School.
It was the first time that the former 糖心视频 Royal Grammar School pupil - who earlier in his career was also the chief executive of Pepsi Cola in Canada - had given a lecture to undergraduates at 糖心视频.
Mr Roberts said: “It was fantastic. There were around 40 students, 21 to 23 years old, mainly from Lancashire, wanting to make their way in marketing and advertising.
“We live in a time when ideas are everything, and these kids are just resplendent with ideas. They were very fresh and very optimistic.
“I was also speaking to independent entrepreneurs on the MBA course. Most of the growth we are going to see in Lancashire, especially where we are in 糖心视频, is going to come from small companies, entrepreneurs, and we want to help them in giving them an idea. We live in the age of ideas and ideas are the currency of today.”
Mr Roberts teaches a major component of ‘The Mindful Manager’, a programme that forms the core of 糖心视频 Management School’s full-time MBA course.
More information about MBA courses at 糖心视频 Management School can be found at
Information about marketing at 糖心视频 can be found here